Relevant Coursework For Marketing

01/2015 to Current
Marketing and Events PlannerNEW JERSEY INSTITUTE OF TECHNOLOGY, NJII - Newark, NJ
  • Working various events such as Conferences, Summits, Trade Shows, and Fairs; manage and drive the development of key assets such as, marketing collateral, videos, and online social media content; acts as primary contact to the general public for inquiries regarding events
  • Manages, evaluates and troubleshoots events effectively; recommending and implementing adjustments to reduce facilities expenses and increase event revenue while maintaining high levels of guest experience satisfaction​; manages and executes the planning of all events and functions within the department​
  • Monitor email marketing metrics; manage all aspects of event coordination for events including: materials creation, designing newsletters and website content, event messaging/marketing, signage, contract negotiation, vendor relations, site selection, accommodations, participant registration, agenda scheduling, staffing, on-site production and logistics​
  • Conduct post-event evaluations. Report and share results and recommendations with team and senior leadership;Compiles and maintains marketing inputs, estimates, insurance, contracts, facility procedures and billing for team​
  • Organize all aspects of the Annual Health IT 2-day Summit Event for over 350 attendees   Supervises 20-25 NJIT students each year during annual events with over 150+ attendees; while managing the annual TEDxNJIT event, trained students in the policies and procedures appropriate for the role​
  • Spearheaded, designed, and launched a successful program for unemployed professionals in the STEM field; engaging over 300+ IT & STEM unemployed professionals and enhancing learning and competitiveness ; organize six speed interview and networking events per year; increased job placement by 38%, within the first 12 months​
  • Designed communication campaign to promote understanding of Health IT Connections Program efforts to maximize and increase the health IT network by 30% in the New Jersey Region with $1.5m in grant money​
  • Review and evaluates 40-50 healthIT entrepreneur applications per month and made the decision on whether to pass application to the program director and CO-PI's to make decision on accepting entrepreneur into program funded by JPMorgan Chase for $300k 
10/2013 to 01/2015
Assistant Account Executive: Luxury BeautyNIKE COMMUNICATIONS - New York, NY
  • Maintained Nike Communications' top 3 accounts ( Jimmy Choo, Burberry, and Clarins) by fostering trusted-advisor relationships with client executives, overseeing each editorial opportunity and media event resulting in an average increase of 4% from these accounts
  • Worked with mid-level staffers and clients to help support PR programs, product launch events and client and industry events; attended all media related functions to ensure smooth and flawless events​
  • Proved client service administration including preparing client status and activity reports, attending meeting and conference calls, compiling media and competitor coverage, coordinating press tour pitching, scheduling and logistics​
  • Assisted project, production and financial status of 5-7 campaigns simultaneously, that ranged from $100K to $1.4M​
  • Utilized current social media tools for research, outreach, and planning; wrote, edited and proofread materials that included press releases, pitch letters, and client correspondence
11/2012 to 10/2013
Marketing Communications and Community Events InternCongressman Payne Jr. Office - Newark, NJ
  • Actively assisted in development and outreach, fundraising, and research as well as support congressional staff with special events; organizing Congressman meetings and conference calls with high-level officials
  • Contributed with community program planning and preparation, coordinating travel arrangements, communicating with constituents during local events
  • Aided with social media content, research, writing correspondence, providing support for daily legislative task, answering over 40 phones per week from constituents
A well presented, highly personable and efficient marketing and events organizer with an ability to work independently in a changing and multi-tasking environment with numerous and competing deadlines. Having a strong customer service orientation and delivery focus and an active commitment to continuous improvement and quality standards. Excellent communication skills and comfortable working in a fast paced, hands-on, growth orientated work environment. Currently looking for a position that offers variety and the opportunity to develop both personally and professionally.
  • Sound business judgment and the ability to work closely with internal departments, clients and external vendors to coordinate the logistics of each event​
  • Strong implementation and organizational skills and the ability to ensure successful, high caliber events that satisfy external and internal sponsors and attendees​
  • Superior time management skills, 
  • ​Good understanding of audience, people management experience, problem-solving orientation 
  • Microsoft Office Suite,
  • Photoshop, Illustrator, and InDesign
  • HTML, WordPress, Google Products, and Hootsuite
  • 25Live Reservation System
  • Drupal, IContact, Banner Software
Bachelor of Arts: Marketing and Communications, Graphic Design Minor, GPA 3.73BERNARD BARUCH - New York, NY
Relevant Coursework: Marketing Management, Digital Marketing, Consumer Behavior
STUDY ABROAD in Sydney, Australia: Coursework in Creative Writing
BARUCH UNDERGRADUATE WOMEN IN BUSINESS: Executive Member                               September 2012 – May 2014                                                                       

As a professional resume-reviewer (getting paid to do something automatically makes someone a professional so I suppose I am also a professional lawn-mower and a professional dog-walker), I have seen a wide variety of resumes – from those of seniors who are searching for a full time job to blank sheets of freshmen who are writing their first resume, and everything in between. There are some required items – Education, Experience, and Activities (probably your name too) – and then other sections, such as Honors, Volunteer/Service, and Skills, that should be included if you have relevant information for them (and no, beating Halo 3 in one night does not count as a relevant skill, although congrats because that’s downright impressive). Many people also have even more sections for an Objective, their Relevant Coursework, and Interests. These sections always inspire questions so here are some reflections about each one. Keep in mind, though, that specific industries have nuanced expectations so you should meet with a counselor to address your individual case.

Here’s my general spiel (who knew that’s how you spelled spiel? I always assumed that it would have an “H” in it somewhere) about the Objective section. When applying for a job, presumably, your objective is to get the job. You wouldn’t (and shouldn’t) apply for a job if you didn’t want it. So, your objective is clear since you hit the submit button. While some say the Objective section gives you an opportunity to show exactly what skills you would bring to the table for that specific job or industry, I would much rather see those skills described in your experiences and activities – it’s the classic “show, don’t tell.” If you are applying to a specific posting, instead of wasting a line listing that your objective is to “use your excellent problem solving skills in Industry X,” you can use specific examples in the body of your resume to highlight those problem-solving skills. Then, you can use that valuable line for something else, or add some much needed space to your resume (if there is one thing that I really enjoy in a resume, it is appropriate use of white space)! However, if you are applying to a company without a cover letter or entering an industry that is different from your experience, the objective line might become one of the most important ones on your resume! Some industries even really like to see an objective statement so you if you’re unsure about the conventions of resumes in your industry, stop by the Career Center.

Now, regarding the Relevant Coursework section, there are few things to keep in mind. First, it’s great when people include this section on their resumes to point out their advanced classes. If you are a Chemical Engineer and proud that you just rocked Molecular Transposition, a (made-up) course perfect for your dream job, by all means put it on your resume. To make the cut, though, the classes listed need to be: 1) relevant to the job for which you are applying (“Theology of Marriage” is not relevant to an Audit position at one of the Big 4 Accounting firms) 2) upper-level and differentiating.

Consistent with the first point, if you are an A&L major but took a number of business and/or quantitative classes, you should mention these to show that you gained knowledge in classes that wouldn’t be assumed based on your major. Even if the courses don’t relate to the exact job posting, these courses are still relevant because they demonstrate academic training and knowledge.

To explain the second point, here I will explain a few examples. If every Economics major takes Principles of Microeconomics, then this course does not communicate the rigor of your course load. Think of Disney/Pixar’s The Incredibles: “when every course is relevant, no course is” (not exactly the line, but pretty close). It would be a good idea to include relevant coursework if, for instance, you are a marketing major applying for a position at a non-profit. If you took a “Non-profit marketing” class (convenient how my made-up courses nicely fit into my hypothetical scenarios, isn’t it?), then you should mention it! In this scenario, you might also want to include high level marketing analytics classes that would be useful for the tasks of the job too.

Now, for the grand reveal of what I think is the hidden gem of resumes. Drumroll please… It’s the “Interests” section. But, hold your horses because before we begin, you have to reign yourself in a bit because the industry determines if this lovely line gets to make an appearance or not. The interests section is highly encouraged for finance (it’s almost like they are begging you to show that you’re more than the competitive I-Banker who has been breathing the markets since you left the womb) and consulting but not as embraced in more creative industries. Thus, I encourage you to speak with a Counselor to find out if your industry of interest (yes, I did that on purpose) has any special formats or sections that should/should not be included and if you can throw in my favorite section.

The interests section, when done right, can add so much to a resume and be an amazing factor in interviews, and it’s only one line on your resume! Notice, however, that I said “when done right.” If your interests are not interesting (once again, throwing in an “interest” pun), leave them off. For example, here is a typical Notre Dame student’s interest section that is not useful:

Interests: Notre Dame sports, Chicago sports, Basketball, Chicago, Football, Living in Chicago

There are several reasons why this would not be a good interest section, and only a few of them have to do with the crazy obsession with the city of Chicago. For an interests section to be useful, you want to engage many and alienate none. Your interviewer may not have the same interests as you, and if they don’t like sports or Chicago, your line is useless and certainly not paying enough for the valuable real estate it consumes. So, here is an example of an effective “Interests” section:

Interests: Baseball, Film and Television, Jeopardy, Mobile Technology, Distance Running, Board Games

In case you were wondering, yes, that is the interests section from my resume. Beyond my personal identification with it, I think it is effective because it shows a variety of interests – athletic (baseball, distance running), academic (Jeopardy – maybe a bit of a stretch but let’s roll with it, mobile technology) and entertainment (Film/Television, Board games) – and includes things specific and relatable to many people (who doesn’t like Jeopardy or Board games?).

The interests section is a great way to connect during an interview. Let’s be honest, no one gets super fired up from the standard behavioral questions (“Tell me about a time when…”). If you could avoid answering those questions, wouldn’t you? Just this fall, I had an interview with an Accounting firm that went amazingly because of my interests section. We talked for 20 minutes about the board game Settlers of Catan (drop everything and go buy this game … I’ll wait …). It might sound nerdy or corny to talk about board games in an interview, but I was able to make a personal connection with the recruiter and convey my personality in a way that might not have been possible through the standard interview questions. When you connect and form a bond, you drastically increase your odds of getting another interview or a job offer. And that’s the whole point of all of this! But, to reiterate, before you immediately add your zany and heartwarming interests, consider your industry.

So, to sum up this incredibly witty and informative (I’m humble, I know) blog post: the Objective, Relevant Coursework and Interests sections need to be done right to be effective and are included or excluded depending on the industry. Interns and counselors are in the Career Center in Flanner if you want to chat about how you can utilize these sections effectively and position yourself for success.

Happy Thanksgiving!

TCC Interns

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