Brand Activation Manager Cover Letter

Dear (Sir, Madame, Mr. Name, Mrs. Name, Miss Name),

I would like to take this brief moment of your time to introduce myself in response to your advertisement in the (name of the newspaper/magazine/ website where the advert was placed) for the available position of Brand Manager at (name of company).

I am currently working for (name of company) as (your position: brand manager or assistant brand manager), I have enjoyed growing with the company over the last (No. of years employed at current job) and am currently seeking new challenges and opportunities within the same field.

During my time at (name of current company) my responsibilities included market analysis, conceptualising and implementing all necessary steps required to accurately lead the brand towards its future development.

Brand awareness relevant to the individual niche markets has been at the core of my responsibilities and I have a strong understanding of the very individual requirements needed in order for a brand to develops and expand successfully.

I have always had a strong interest in consumerism and branding, I am a methodical thinker with natural leadership skills, creative, very organised and enjoy communicating ideas from their starting points through to execution.

I would very much like for you to consider me for this position with (name of the new company) as Brand Manager, please find enclosed my C.V (U.K) / Resume (U.S.A) for your consideration, I hope to be called in for a formal interview soon.

Looking forward to hearing from you,

Kind regards

(Your name)

Related examples :

Kenneth Thompson

  • 123 Main Street, Stateland, ST, 99999
  • (555) 123-9876

July 9, 2014

RE: Brand Manager, July 9, 2014

Dear Mark White,

As an accomplished marketing and sales professional, I read with interest your posting for a new Brand Manager. My background aligns well with the qualifications you are seeking, in particular my role as Creative/Marketing Consultant with Red Kind Media. I am certain I have the skills and experience you need and that I would make a valuable addition to your company.

With a solid track record of success in both marketing and sales, I am accomplished in diverse functions including customer relations, strategic planning, market research, and team leadership. I am adept at simultaneously handling business, customer, and project objectives and know how to delegate effectively, resolve issues promptly, and keep projects moving forward on target to increase customer engagement, expand brands, and achieve targets.

Highlights of my accomplishments include:

  • Increased sales 30% in 2 seasons by conceptualizing and launching Fresh Goods online marketing campaign.
  • Helped collectively raise over $20,000 to support Crime Victims Foundation efforts to assist Nigerian citizens by serving as creative consultant and coordinating community outreach events with strategic partners.
  • Spearheaded brand development through communication channel integration by creating "hubs" for client campaign websites linking directly to e-commerce.
  • Incorporated new web marketing schemes to increase market share for clients including Fresh Goods Mark Ecko Unlabel and Victory MFG.

My excellent career history is built on well-developed organization and project management abilities, as well as my creative, analytical, and detail-oriented nature. As someone with innate leadership skills, a great sense of market trends and customer needs, and extensive fashion and entertainment industry knowledge, I have consistently been able to develop innovative marketing strategies that meet and exceed client needs. I excel at driving competitive growth for a wide range of companies and am eager to put this knowledge and passion for success to work for you and your clients.

Please review my attached resume for additional details regarding my expertise and career achievements. I would welcome an opportunity for an interview and I look forward to hearing from you at your earliest convenience so we can discuss the position and your needs in detail.

Thank you for your time and consideration.


Kenneth Thompson

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